As the intersection of art, technology, and creative economies continues to evolve, CETYS University is preparing to host the highly anticipated SINERGIA 2024, an International Visual Arts Festival, from October 15 to 18, 2024. The festival, set to take place across the university’s Mexicali, Ensenada, and Tijuana campuses, aims to bring together artists, scholars, collectors, and the public in a dynamic exchange of ideas and artistic expression.

Now in its third edition, SINERGIA is designed as a multifaceted platform that merges elements of a biennial art exhibition, an artist fair, and an academic symposium. It seeks to highlight emerging trends in the global art scene, explore the impact of technology on creativity, and promote the cultural and economic significance of art in contemporary society.

A Convergence of Art and Academia

SINERGIA 2024 is more than just an art festival—it is a hub for artistic innovation and intellectual dialogue. The event is structured around four key components:

📌 SINERGIA-FAIR – A marketplace for artists, allowing them to display and sell their work free of charge. As a gesture of shared responsibility, participating artists are asked to donate one artwork to the CETYS University System Collection, ensuring a lasting cultural impact.

📌 SINERGIA-EXHIBITION – A curated display of contemporary visual art, featuring newly acquired pieces for the CETYS collection, alongside a special tribute to renowned Baja California artists.

📌 SINERGIA-CONVERSATIONS – A series of panel discussions featuring artists, academics, and cultural experts. Topics will cover art’s relationship with technology, the psychology of art consumers, and the role of creative industries in economic development.

📌 SINERGIA-WORKSHOPS – Hands-on sessions where attendees will have the opportunity to learn from professional artists, gaining insights into various creative techniques.

A Four-Day Celebration of Art

The festival’s carefully curated four-day itinerary will take participants on a journey across three cities, offering exhibitions, workshops, and cultural tours that highlight both traditional and contemporary artistic practices.

Each day will provide a unique blend of hands-on experiences and intellectual discussions, reinforcing the idea that art is not just an aesthetic pursuit but a powerful force shaping society.

Art Beyond Borders: The Vision Behind SINERGIA

SINERGIA was founded with the belief that art should be accessible to all, transcending borders, disciplines, and social boundaries. CETYS University, a leading private institution in Mexico accredited by WASC, ACBSP, and ABET, is committed to fostering global engagement and interdisciplinary learning.

By hosting SINERGIA, CETYS continues to position itself as a leader in artistic and academic innovation, providing a space where creators, scholars, and the general public can connect, collaborate, and challenge conventional artistic norms.

In a time when art is increasingly influenced by digital technology, cross-border collaboration, and economic shifts, SINERGIA 2024 stands as a testament to the power of creativity in shaping our world.

For artists, collectors, and cultural enthusiasts, this is an unmissable opportunity to experience cutting-edge artistic discourse and creative expression on an international scale.

Looking Ahead

As CETYS University prepares to welcome participants to SINERGIA 2024, the festival promises to be a landmark event in Mexico’s contemporary art scene. With a stellar lineup of discussions, exhibitions, and interactive sessions, it will offer a space for both emerging and established artists to engage with a global audience.

Whether you are a seasoned art professional or a passionate observer, SINERGIA 2024 is set to provide an immersive experience that redefines the way we think about art, culture, and creativity in today’s rapidly evolving world.